5 FREE Small Business Inbound Marketing Tips for Lockdown
Right now, all over the world, we are all in the same boat whether it be personally or from a business aspect.
While we could look at this as a negative and literally do nothing about it, it is always good to try and create it into a positive.
Below, I am going to outline 5 different things you can do for your business while you have more time than usual on lockdown which will help you come out the other end with a fresh head ready to seize the opportunities thrown at us.
Working from most obvious down to things abit more specialist, at the top of our list is Social Media Marketing.
What most people fail to realise is that Social Media is free and has massive potential. You are literally given permission to make an account for your business and have endless possibilities for exposure both locally & nationally thanks to the tools on offer.
Our top 5 Social Media Companies we recommend signing up to are:
- Facebook (to create a Facebook Page)
While all of them are different, they all have opportunities to reach people and Market your business for completely free with even the smallest amount of knowledge.
What you will find with Social Media Marketing vs the likes of Physical Marketing Methods are that you can easily measure the success of your Marketing and quickly work out what you need to change to make it better.
Keeping your Social Media profile up to date is simple, it takes a maximum of a couple of hours per week to keep your Social Media up to date and may well be the best thing you can do towards bringing in your business new customers.
Posting causes exposure, exposure leads to customers, customers lead to sales!
Believe it or not but people actually really like to do business with companies/individuals who actually know something about the area of business they are in.
Now we know that sounds stupid, but you would be surprised…
Creating things such as:
- Blog Posts
- How to Guides
- Free Resources
- … etc
All help you prove to your customer that you are the business they should be dealing with.
Content Marketing is quickly becoming the best way to quickly on-board new customers and we can see why this is the case, after all, “Content is King” right?
70% of customers (across various surveys) have emphasised that a good written piece of content caused them to use the business they were reading an article from, rather than the likes of a Google Ad or a Facebook Ad.
The best way to approach Content Marketing is through analysis. You can come up with good content by asking yourself questions such as:
- What do customers dislike about the industry?
- What do I offer that my competitors don’t?
- How does my service help the customer?
- 10 most common reasons to use my business service?
- How do my customers get value from my service?
- Why use us against cheap alternative?
The list goes on, find out what your customers / industry need using Market Research (also free by the way) and create yourself some articles that your customers will gain value from.
I don’t even know where to start with this one, if you aren’t on Google My Business I literally can’t emphasis on the amount of exposure you are missing out on, especially if you are a local business.
Right now, open up a new tab, search for “Your Service” in “Your Area”. You will notice at the top above the organic listings but below the paid ads listings you will see the “Maps Listings” or “Local Pack”. The top 3 companies in your industry who do Google My Business best appear in this listing, and guess what? That’s where your customers are going.
When a person sees your business on Social Media, it gauges interest, if they search for you on Google, they are literally searching for you to find somebody who does what your business offers, you literally can’t get a more direct customer.
You can sign up to Google My Business using the link below, and believe me when I say this, if you don’t already have an account, or simply don’t want to, you literally need to ask if you are serious about the future of your business & its growth.
This one harnesses some serious potential. Creating an Email Marketing list which people can sign up to for which in return they receive, killer content, business offers & Marketing promotions can prove one of the best ways to get new customers.
Why? Because these people have literally gone out of their way to sign up to your list, so they are basically a warm lead without any persuasion.
One of our favourite free Email Marketing tools is mailchimp. Mailchimp offer a completely free version of their platform which gives you enough features to send emails for up to 1000 customers (with some other small usage limits).
You are able to build your own sign up forms using Mailchimp too which means you can use these on Social Media, in Content on your websites & much more.
We would advise using some of the methods we listed above in order to gain more email sign ups which again, in turn could potentially turn into customers with the right content.
You can sign up to Mailchimp here:
This one is purely based on gaining maximum exposure, especially when it comes to Local Directories.
Most people online think “Who uses Local Directories, they’re pointless” well guess what, if they where indeed pointless, why on earth have they remained running for the past over 10 years? I’ll let you answer that one yourselves.
Sites such as Yell.com, Yelp, Bing Local, Yahoo, FourSquare, Scoot & plenty plenty more.
Website Helper actually publish a list of the most popular 30 business directories in the UK to put your business in which you can find here, top 30 uk business directories.
The way you have to look at Local Directories is that the more you are on, the more chance you have of becoming found by a customer who wants the service you offer.
Without exposure your Marketing efforts are basically redundant. The more locations you are found on the web, the more customers you will get, it is really that simple.
While you can make the most of the methods above completely free of charge, there are other Marketing Methods which harness huge potential when used correctly.
- SEO (Search Engine Optimisation)
- PPC (Pay Per Click – Google Adwords)
- Social Media Paid Advertising (facebook Ads, etc)
- Content Marketing & Blog Writing
- Web Design
As a business our specialty is designing beautiful Websites & curating amazing Inbound Marketing opportunities which gives us a huge knowledge of the topics covered in this blog post.
If you want more information, no problem! Our team of specialists are on hand to help. If you want to try one of our Services, even better, you’ll be in the safest hands possible.
You can get in contact with us by using any of the contact methods listed on the website or call us on 0800 699 0037.