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Codesky

Project brief

SEO brief

The questions we ask before we touch a website's search visibility. Answer them here and skip the discovery call.

About eight minutesFive short screens. Skip what you don't know; "not sure" is a fine answer.
We look before we callTalia or Jordan checks your site, your Business Profile and your target searches before ringing you.
A plan and a monthly costWhat we'd do in the first three months, what it costs, and how we report on it. No contract tie-in.

Nothing on this form is compulsory except your name and an email address so we can reply. The more you answer, the closer the first quote is to the final one. "Not sure" is a fine answer; we'll help with it on the call.

01Your business and your area

SEO is local or it isn't. The answer changes everything about the plan.

What do you sell, and to whom?

Why we ask: The searches worth winning follow directly from this.

Where do you want customers from?

Why we ask: Local SEO (Google Maps, your Business Profile, town pages) is a different job from national SEO, and we price them differently.

  • One town and the area around it
  • A county or a few towns
  • A region (e.g. the East Midlands)
  • The whole UK
  • International
Which towns or areas matter most?

Why we ask: We check how competitive each one is before we promise anything.

Do customers come to you, or do you go to them?

Why we ask: It decides how your Google Business Profile should be set up and whether Maps results matter to you.

  • They come to our premises
  • We go to them
  • Both
  • It's all online

02The searches you want to win

Don't worry about getting the wording perfect. Tell us what someone would type when they need you.

Five searches you'd love to appear for

Why we ask: We research the real volumes and competition for each, and tell you which are worth chasing and which aren't.

Which services or products make you the most money?

Why we ask: We point the effort at the searches that bring the work you actually want, not the busiest ones.

Who shows up when you search for your own services?

Why we ask: We work out what they're doing that you aren't, and where the gaps are.

03Your website and what's been done before

SEO sits on top of a website. We need to know what we're standing on.

Website address

Why we ask: We run a technical check before the call, so we're talking about your site, not SEO in general.

What's the site built on?

Why we ask: Some platforms limit what can be fixed. If the site is the problem, we tell you rather than selling SEO on top of it.

  • WordPress
  • Wix
  • Squarespace
  • Shopify
  • GoDaddy or 1&1 builder
  • Custom built
  • Not sure
Has anyone done SEO on the site before?

Why we ask: Previous work can help or hurt. Bought links, duplicate town pages and old penalties all show up in our audit, and it's better to know the history.

  • No, this is the first time
  • Yes, an agency or freelancer
  • Yes, we've done bits ourselves
  • Yes, and it went badly
If yes, what was done and how did it go?
Which of these can you give us access to?

Why we ask: Search Console and Analytics tell us what's already working. Without them we're guessing for the first month.

  • Google Search Console
  • Google Analytics
  • Google Business Profile
  • The website admin
  • Not sure what these are

04What success looks like

Rankings are a means to an end. Tell us the end.

In twelve months, what would make this a success?

Why we ask: We report against this, not against vanity numbers.

How many enquiries does the website bring in now, roughly?

Why we ask: A baseline. If you don't track it, setting that up is the first job.

  • None that we know of
  • A few a month
  • Several a week
  • Lots, we want more of the right ones
  • We don't track it
Monthly budget you have in mind for SEO

Why we ask: SEO is monthly work and the budget decides the pace. We'd rather plan a realistic three months than promise the moon on a small spend.

  • Under £500 a month
  • £500 to £1,000 a month
  • £1,000 to £2,500 a month
  • Over £2,500 a month
  • Tell me what it needs
Anything else: Google Ads, a new site planned, a rebrand coming?

05How to reach you

Last bit. Who should we come back to, and how? Your name and an email address are the only two things we need; everything else on this form is optional.

Your nameneeded so we can reply
Business name
Email addressneeded so we can reply

Why we ask: We send a copy of your answers here, so you have them too.

Phone number
How would you rather we got in touch first?
  • A quick phone call
  • Email
  • WhatsApp
  • Either is fine
How did you find Codesky?
  • Google search
  • Recommended by someone
  • Social media
  • Saw a site you built
  • Existing client
  • Other
Codesky · Floor 1, Lindpet House, Grantham NG31 6LJ0800 699 0037 · hello@codesky.co.uk · codesky.co.uk/start