How We Work
No jargon, no vague promises, no locked-in contracts. We believe you should know exactly what you are getting before you commit to anything. This page explains our process from first conversation to ongoing results.
We know that hiring a digital agency can feel like a leap of faith. You have probably heard all the promises before. We are not interested in promises. We are interested in showing you exactly how we work so you can decide for yourself whether it makes sense.
Every client relationship follows the same core process. It is not rigid, because every business is different, but the principles stay the same: clarity, communication, and measurable outcomes.
Our Process
Scroll through the seven stages every Codesky engagement follows.
Step 01 07
A genuine conversation about your business - not a sales pitch, not a templated demo. We ask questions, listen properly, and give you our honest take on whether we can help. If we are not the right fit, we will tell you. Free, no obligation.
Step 02 07
A proper audit of where things stand - your current site, competitors, technical SEO, account history, market opportunity. We write the brief, you approve it, and that becomes the reference for everything that follows. No ambiguity, no scope creep.
Step 03 07
This is where most agencies go quiet. We do the opposite. You will know what we are working on, why, and when to expect updates. Design concepts, prototype reviews, monthly SEO and PPC updates - no disappearing into a black box for three months.
Step 04 07
For website projects, launch is carefully managed - migration, redirects, testing, go-live. You receive training and documentation you can actually use. We do not build sites that require you to call us every time you want to change a phone number.
Step 05 07
Reports in plain English. No vanity metrics, no inflated numbers, no green arrows designed to make you feel good without telling you anything useful. Monthly for SEO and PPC, ongoing for website builds. Always available to talk, always replying within a day.
Step 06 07
The work does not stop at launch. SEO and PPC are ongoing disciplines that need continuous attention, testing, and refinement. We monitor performance, spot opportunities, and adjust proactively - you do not have to chase us for updates.
Step 07 07
We do not think of clients as accounts - we think of them as partnerships. Most of our clients have been with us for years. The longer we work together, the better the results get because the understanding compounds over time.
Straight Talking
We think it is just as important to be clear about what we will not do. This is not a list of things we cannot do - it is a list of things we choose not to do because they are not in your best interest.
You stay because the work is good, not because you are contractually obligated to. Walk away whenever you like - we want clients who choose to be here.
Anyone who promises you page one of Google is either lying or using methods that will get you penalised. We show realistic ranges - and deliver sustainable growth.
If we cannot explain something in plain English, we probably do not understand it well enough ourselves. Every report, recommendation, and conversation is jargon-free.
If we are at capacity, we will tell you rather than spread ourselves too thin. We would rather turn work away than deliver mediocre results.
The people you speak to are the people doing the work. Everything is handled in-house in Lincolnshire - no offshore teams, no cut-corner contractors.
If something is not working, we will tell you - explain why, and propose a fix. No vanity metrics, no green arrows hiding bad news.
No. We do not lock clients into long-term contracts. For ongoing services like SEO and PPC, we ask for a minimum commitment of three months because that is the realistic timeframe to see meaningful results. After that, you stay month to month.
Most website projects take between 6 and 12 weeks from approved brief to launch. Complex projects may take longer. We will give you a realistic timeline upfront and keep you updated throughout.
It depends on what you need. We do not publish fixed prices because every business is different. What we will do is give you a clear, itemised quote before any work begins so you know exactly what you are paying for.
You will work directly with the people doing the work. We do not have account managers or middlemen. The person you speak to is the person who knows your project inside out.
That is absolutely fine. Many of our clients come to us for SEO or PPC on an existing website. We will audit what you have and make recommendations based on your current position.
Yes. Visit our case studies page to see detailed examples of websites we have built and campaigns we have run, including the results we achieved.