Guides

Longer reads for business owners who want to understand what they're paying for.

The blog is for quick answers. These guides go deeper. They're written for the owner of a business who's about to spend money on a website, SEO or Google Ads and would like to understand it well enough to ask the right questions, whether they end up working with us or not.

View 14 guides
  1. #1 Web Design How Much Does a Website Cost in the UK? How much does a website cost? What drives the price, what you should get at each level, what's usually left out, and ten questions to ask before you sign. By a Grantham agency that's built 500+. Jordan Heppleston 6 min read Web Design 2026
  2. #2 SEO How Long Does SEO Take to Work? How long does SEO take? Three to six months for movement, six to twelve for competitive terms, and here's what decides which. A month-by-month timeline from an agency that does it. Jordan Heppleston 5 min read SEO 2026
  3. #3 Web Design How to Redesign a Website Without Losing Your Google Rankings Redesigning your website? The most common way to lose Google traffic is a new site launched without redirects. Here's how to audit, map, launch and monitor so you keep what you've earned. Jordan Heppleston 5 min read Web Design 2026
  4. #4 PPC Google Ads for Small Businesses: Where the Money Goes Where Google Ads budgets leak, how to find the waste in your own account, how to set a starting budget, and what a properly managed account does every week. By Codesky's Digital Marketing Manager. Talia Rhodes 5 min read PPC 2026
  5. #5 Web Design Do I Own My Website? Do you own your website? The four parts of a site, who usually owns each, the warning signs in a contract, and how to check what you actually control before it matters. Jordan Heppleston 4 min read Web Design 2026
  6. #6 Hosting & Maintenance What to Do If Your Website Has Been Hacked Website hacked? How to tell for sure, what to do in the first hour, how the clean-up works, how to get Google's warning lifted and how to stop it happening again. By Codesky's Lead Web Developer. Acer Arbuckle 5 min read Hosting & Maintenance 2026
  7. #7 Web Design How to Choose a Web Design Agency That Actually Delivers Learn what to look for in a website design agency, the right questions to ask, and the red flags that should make you walk away. A practical guide for business owners. Acer Arbuckle 14 min read Web Design 2026
  8. #8 SEO SEO Checklist for Small Businesses A step-by-step SEO checklist for small businesses covering technical setup, Google Business Profile, on-page basics, local citations, backlinks, and tracking. Talia Rhodes 16 min read SEO 2026
  9. #9 PPC How Google Ads Works: A Plain English Guide A straightforward explanation of how Google Ads works, covering the auction, Quality Score, match types, bidding strategies, and conversion tracking. Talia Rhodes 16 min read PPC 2026
  10. #10 SEO What Is SEO and How Does It Work? A clear explanation of what search engine optimisation is, how Google decides what to rank, the three pillars of SEO, and whether it is right for your business. Talia Rhodes 15 min read SEO 2026
  11. #11 Web Design Core Web Vitals Explained: What They Are and Why They Matter A plain-English guide to Core Web Vitals. Learn what LCP, CLS, and INP mean, how to check your scores, and exactly what to fix if your website is failing. Acer Arbuckle 14 min read Web Design 2026
  12. #12 SEO How to Write a Meta Description That Actually Gets Clicks Learn how to write meta descriptions that improve click-through rates. Practical tips, real examples, and common mistakes to avoid. Free checker tool included. Talia Rhodes 11 min read SEO 2026
  13. #13 Web Design The Complete Website Launch Checklist A comprehensive website launch checklist covering technical checks, SEO setup, analytics, cross-browser testing, redirects, and post-launch monitoring. Acer Arbuckle 15 min read Web Design 2026
  14. #14 Web Design How to Brief a Web Designer: Everything You Need to Include Learn how to write a web design brief that saves time and money. Includes what to cover, how to describe your audience, and a free downloadable brief template. Acer Arbuckle 13 min read Web Design 2026