Guides
Digital marketing guides - written for business owners, not specialists
Every guide here is written in plain English and designed to help you make better decisions. No jargon for the sake of it, no oversimplification that leaves out the important bits. Just practical information from people who do this work every day.
No hard sell.
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How to choose a web design agency
The questions you should ask, the red flags to watch for, and how to tell the difference between an agency that will deliver and one that will disappoint.
Read guideSEO checklist for small businesses
A step-by-step checklist covering the SEO fundamentals every small business should have in place. Practical, actionable, and prioritised by impact.
Read guideHow Google Ads works
A straightforward explanation of the Google Ads auction, bidding strategies, quality score, and what it actually costs to run campaigns that work.
Read guideWhat makes a good business website
The things that actually matter for a business website, from structure and speed to content and conversion. Cut through the noise and focus on what works.
Read guideLocal SEO for businesses with a physical location
How to show up in local search results, optimise your Google Business Profile, and get found by customers in your area.
Read guideHow to set a Google Ads budget
A practical guide to working out how much you should spend on Google Ads based on your goals, your market, and your margins.
Read guideUnderstanding website analytics
What to look at in Google Analytics, what the numbers actually mean, and how to use data to make better decisions about your website.
Read guideWebsite redesign planning guide
Everything you need to think about before redesigning your website. From setting objectives and writing a brief to choosing a partner and managing the process.
Read guideCore Web Vitals explained
A plain-English guide to LCP, CLS, and INP. What each metric measures, what causes poor scores, and exactly how to fix them on your website.
Read guideHow to write a meta description
A practical formula for writing meta descriptions that improve click-through rates. Includes real before-and-after examples and a free checker tool.
Read guideWebsite launch checklist
Over 50 checks to complete before and after launching a website. Covers technical setup, SEO, analytics, redirects, and post-launch monitoring.
Read guideHow to brief a web designer
Everything to include in a web design brief so your project starts right. Covers audience, budget, design preferences, and a downloadable template.
Read guideOur Approach
Guides that respect your intelligence
Most marketing guides are either so basic they are useless, or so full of jargon they are impenetrable. We write for the middle ground: business owners who are smart, busy, and want to understand enough to make good decisions. Every guide here is based on real experience from actual client work.
FAQ
Frequently asked questions
01 Who are these guides written for?
Business owners, marketing managers, and anyone who makes decisions about their company's website or digital marketing. You do not need any technical background. We explain everything in plain English and focus on the decisions that actually matter.
02 Are these guides trying to sell me your services?
No. They are written to be genuinely useful regardless of whether you ever work with us. We mention our services where it is relevant, but the guides stand on their own. If reading them makes you think we know what we are talking about, that is a nice side effect.
03 How current is the information in these guides?
We review and update our guides regularly to make sure the advice is still accurate. Digital marketing changes fast, and we would rather update a guide than leave outdated advice online. Each guide shows when it was last reviewed.
Want advice specific to your business?
These guides cover general principles, but your business has its own challenges and opportunities. Book a free consultation and we will give you honest, specific advice about your situation.