PPC
PPC that puts you in front of the right people at exactly the right moment
Pay-per-click done properly is not about throwing money at Google and hoping for the best. It is about precision. The right ad, the right audience, the right time. We build and manage PPC campaigns that deliver measurable, accountable return on your ad spend.
No hard sell.
or call 0800 699 0037
Our Approach
Paid search that actually pays for itself
Every pound accounted for
No broad-match waste. No campaigns on autopilot. Every keyword, ad, and audience is chosen for a reason and reviewed against the cost of acquiring a real customer.
Built around commercial intent
We target the searches with buying intent, not vanity volume. The audience matters more than the keyword volume - the right click at the right moment is what pays back.
Tracked, tested, refined
Conversion tracking from day one, A/B testing built into the workflow, weekly bid and creative refinements. We optimise for the metric that matters: cost per real customer.
Explore
Our PPC services
Specialist pay-per-click services across platforms, campaign types, and business objectives.
Search
Google Ads
Search, Display, and Performance Max campaigns built and managed for real ROI - not vanity clicks.
E-Commerce
Google Shopping
Product feed optimisation and Shopping campaigns that put your products in front of buyers, not browsers.
Microsoft
Microsoft ads
Bing & Microsoft Advertising campaigns that extend reach at a lower cost per click than Google.
Remarketing
Bring warm leads back when they’re ready to buy.
Lead generation
Campaigns built to deliver qualified leads.
Performance max
Automated cross-channel campaigns.
Landing pages
Conversion-tuned pages built for paid traffic.
Conversion tracking
Real attribution & clean reporting.
PPC management
Full-service optimisation & reporting.
What We Manage
Platforms and campaign types
From Google Search to Microsoft Ads - pick a platform to see exactly what we run and how we run it.
Google search
where intent is highest.
Keyword-led campaigns built around the searches your customers are actually typing. Tight account structure, sharp ad copy, and ongoing bid management to make every click work harder - from keyword research right through to landing-page alignment.
Includes
- Keyword research & match-type strategy
- Tightly themed ad groups & copy
- Bid management & budget pacing
Google Shopping
Your products in front of buyers.
Product feed optimisation, Shopping campaigns, and feed-driven strategies that put your products at the top of search results when buyers are ready to buy. Built around your margins, your bestsellers, and your stock reality.
Includes
- Merchant Center feed setup & optimisation
- Shopping & PMax for retail campaigns
- Product-level bidding & performance segmentation
Performance max
every channel, one campaign.
Google’s automated multi-channel campaign type - Search, Display, YouTube, Discover, Gmail, and Maps from a single asset group. We feed it the right signals, audience hints, and creative assets so the machine learning actually works in your favour.
Includes
- Asset group strategy & creative briefs
- Audience signals & conversion value rules
- Performance segmentation & insight reporting
Microsoft ads
the platform competitors forget.
Bing, Yahoo, AOL, DuckDuckGo, and the wider Microsoft Search Network - often cheaper per click and with audiences that genuinely convert. We run Microsoft Ads alongside Google to extend reach without duplicating effort.
Includes
- Account import & Microsoft-specific tuning
- Audience & LinkedIn-profile targeting
- Cross-network search & partner placements
Remarketing
bring warm leads back to convert.
Not everyone converts on the first visit - remarketing keeps your business in front of people who have already shown interest. Display, search RLSAs, dynamic remarketing for e-commerce, and YouTube remarketing all built around what each segment actually saw on your site.
Includes
- Audience segmentation by intent & behaviour
- Dynamic product & cart-abandonment campaigns
- Frequency capping & creative rotation
Tracking & Transparency
You will know exactly what your ad spend is doing.
We set up proper conversion tracking from day one. That means phone calls, form submissions, purchases, and any other action that matters to your business. If we cannot measure it, we cannot optimise it, and we will not run campaigns blind.
You will always have full access to your Google Ads account. It is your account, your data, your campaigns. We manage it, but you own it. If we ever part ways, everything stays with you.
Our reports are written in plain English. No vanity metrics, no meaningless charts. You will know how much you spent, how many leads or sales came in, and what it cost per conversion.
Not Sure?
SEO vs PPC - which should you invest in?
PPC delivers immediate visibility, while SEO builds long-term organic presence. Many businesses benefit from both, but the right mix depends on your goals, budget, and timeline. Our comparison guide lays out the key differences so you can decide what makes sense for your situation.
Read the SEO vs PPC guide →FAQs
01 How much should I spend on PPC?
It depends on your industry, your goals, and how competitive your market is. We will advise on a realistic budget based on what we know about your sector and the returns you are targeting. There is no point spending money if the numbers do not stack up, and we will tell you that honestly.
02 How quickly will I see results from PPC?
PPC can deliver results almost immediately once campaigns are live. However, the first few weeks are typically a learning and optimisation phase where we gather data and refine targeting. Most campaigns hit their stride within the first month, with performance improving steadily after that.
03 Do you set up conversion tracking?
Yes, always. We set up proper conversion tracking before we spend a penny on ads. That includes phone call tracking, form submission tracking, and e-commerce tracking where applicable. Without this, there is no way to know what is working.
04 Can you take over my existing campaigns?
Absolutely. We regularly take over existing Google Ads accounts. We will audit what is currently running, identify quick wins and areas of waste, and restructure where needed. We keep what is working and fix what is not.
05 What are your management fees?
Our management fees are based on the scope of work involved, not a percentage of your ad spend. That means we are incentivised to make your budget work harder, not to encourage you to spend more. We will give you a clear monthly fee upfront.
06 Do you work with businesses in my industry?
We have managed PPC campaigns across a wide range of industries, including trades, professional services, e-commerce, hospitality, and B2B. The principles are the same. The execution is tailored to your market.
PPC that performs across every town we serve
Local intent is the most profitable intent there is. Pick the area you operate in and see how we run paid search that turns nearby searchers into customers.
