Google Ads management paid search that pays for itself
Google Ads is the most immediate way to put your business in front of people actively searching for what you offer. When managed properly, it is a precision tool - delivering qualified leads at a predictable cost with complete visibility over the return. When managed poorly, it is a reliable way to spend significant budget generating clicks from people who will never become customers.
No hard sell.
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Our Approach
How We Build Google Ads Campaigns
Good campaign structure is the foundation of good performance. We build campaigns around tightly grouped ad groups, each targeting a specific intent, with ad copy written to match that intent precisely and a landing page that continues the message. The Quality Score improvement from better relevance between keyword, ad, and landing page often reduces cost per click by 20-30% compared to broadly structured campaigns.
Keyword research for Google Ads is different from SEO keyword research. We are looking for terms with commercial intent, manageable competition, and realistic cost-per-acquisition given the business's margins. We also invest significant effort in negative keyword lists - because preventing irrelevant ad shows is often more impactful than adding new keywords.
Ad copy that converts
Ad copy matters more than most advertisers acknowledge. A well-written ad that speaks directly to the searcher's intent consistently outperforms a generic ad for the same keywords - on click-through rate, on Quality Score, and ultimately on cost per lead.
We write ad copy specifically for each campaign and test variants systematically. Headline combinations, description copy, call-out extensions, sitelink extensions - all of these contribute to campaign performance and all require deliberate effort rather than defaults.
Ongoing management what it actually means
We manage campaigns actively. Weekly bid adjustments based on performance data. Negative keyword additions as new irrelevant searches emerge. Ad copy testing with statistical rigour. Audience refinements. Landing page performance review. Budget reallocation between campaigns based on ROAS.
We report on what matters: cost per conversion, conversion volume, quality of leads, and the actions we have taken and why. You will always know what is happening with your budget.
Need help understanding your potential return? Try our PPC ROI Calculator or Google Ads Budget Calculator to model different scenarios.
Your account, always
Your Google Ads account is set up under your ownership from day one. We never hold accounts. If you decide to move campaigns elsewhere, you take your account, your history, your conversion data, and your Quality Scores with you. This is how it should work and it is how we work - because anything else is an agency protecting themselves at their client's expense.
FAQs
01 How much does Google Ads management cost?
We charge a flat management fee based on scope of work rather than a percentage of ad spend. This means our incentive is always to make your budget work harder, not to encourage you to increase it.
02 How quickly will I see results?
Traffic from day one after launch. Conversion data within the first few weeks. Meaningful optimisation typically requires ninety days of data. Early results often appear much sooner for well-structured campaigns.
03 Do you set up conversion tracking?
Yes, always. We configure conversion tracking - form submissions, calls, transactions - before campaigns go live. Running Google Ads without conversion tracking is running blind.
04 Can you take over my existing Google Ads account?
Yes. We audit existing accounts thoroughly before making any changes. You will know exactly what we think is working and what we would do differently before we touch anything.
05 What is the minimum budget you recommend?
For most local service businesses, £500-£1,000 per month in ad spend generates enough data and volume to optimise effectively. Competitive sectors require more.
06 Do you manage Google Ads for e-commerce?
Yes. E-commerce PPC - Search, Shopping, and Performance Max - is a significant part of what we do. The approach differs from service business campaigns and we understand both.