PPC Agency Lincolnshire
Google Ads that bring in enquiries, not just clicks, for businesses across Lincolnshire.
Google Ads can fill a diary within days, or quietly spend your budget on people who were never going to buy. The difference is almost never the platform. It's the setup: which searches you pay for, which you block, where your ads show, where they send people, and whether anyone can tell which clicks turned into customers.
Codesky is a PPC agency in Lincolnshire, based in Grantham since 2016. We set up and manage Google Ads for businesses across the county, from trades and professional services to online shops and B2B firms. We're Google Ads Certified, your account is always in your name, and you'll get a monthly report that shows cost per enquiry, not just impressions and clicks.
No hard sell.
or call 0800 699 0037
Ads can bring in work within days of going live.
Every search term checked, every bad one blocked.
The number that tells you whether it's working.
Why Google Ads works differently in Lincolnshire
A big, rural county needs a different setup from a city.
Location settings matter more here
By default, Google can show your ads to people who are merely interested in your area, not just people in it. In a county with long distances between towns, that can mean paying for clicks from people you'd never travel to. We set location targeting to where your customers actually are, town by town or by radius.
Ads reach where SEO can't
Google Maps favours businesses close to the searcher, so a firm in Lincoln rarely shows on the map for someone in Skegness or Stamford. Google Ads fills that gap, putting you in front of customers across the whole patch you cover.
Seasons change the budget
Coastal hospitality is searched for months before summer. Agricultural, garden and outdoor trades follow the growing year. We move budget to when your customers are searching, rather than spending the same every month.
Plenty of Lincolnshire businesses sell nationally
Food producers, manufacturers and online shops based here often sell across the UK. For them, the account is built around products and capabilities, with Google Shopping where it fits, and targeting well beyond the county.
Our PPC management services
Everything paid search needs, run by the same team.
Google Ads management
Campaign setup and ongoing management: keyword research, match types, negative keywords, ad copy, bidding, location and schedule settings, and weekly checks of what people actually searched before clicking. See Google Ads management.
Google Shopping
Merchant Center setup, product feed fixes and Shopping campaigns for online shops, with products grouped by margin so your best sellers get the budget. See Google Shopping.
Microsoft Advertising
Ads on Bing, which reaches people searching on Windows computers and the Edge browser, often with cheaper clicks. A useful extra for many B2B and professional services firms. See Microsoft Advertising.
PPC audits
Already running ads? We'll go through your account and show you where the money is going, what's wasted and what to change. See PPC audits.
Landing pages and tracking
Ads that send people to your homepage waste money. We build or improve the pages your ads point to, and set up tracking for calls, forms and sales, so every enquiry can be traced to the ad that brought it in.
How we manage your Google Ads
- Audit and numbers first. We look at your market, your competitors and what a click costs in your trade, then work out what an enquiry is likely to cost before you spend anything.
- Tracking. Calls, forms and sales tracked properly before the ads go live, so the account learns from real results.
- Launch. Tightly targeted campaigns, sent to the right pages, with negative keywords from day one.
- Weekly management. Search terms reviewed, wasted spend cut, bids and ads tested. Most accounts take four to eight weeks to settle at the right cost per enquiry.
- Monthly report. Spend, enquiries and cost per enquiry, in plain English, with what we're changing next.
Results from Google Ads
What happens when the ads, the website and the tracking work together.
- BJC Electrical: from no online leads to more than 30 a month, with a new website, local SEO and Google Ads.
- Accelerator Hire: from 10 leads a month to more than 50, with a new website and Google Ads.
- Clever Lending: from 4 leads a month to more than 30, with a new website and a full digital marketing plan.
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Choosing a PPC agency in Lincolnshire
Five things to check with any agency, and our answers.
- Whose name is the account in? Yours, always. If you leave, your campaigns and history stay with you.
- Who manages it? The person running your ads is the person you speak to. No account managers.
- What will you report? Cost per enquiry first, then the detail.
- Do you work for my competitors? No. One business per trade in each area.
- How long am I tied in? You're not. Month to month, with 30 days' notice.
Google Ads and SEO together
Ads bring in enquiries now; SEO brings in cheaper enquiries later. Most Lincolnshire businesses do best with both, leaning on ads while SEO builds and spending less on them as organic enquiries grow. Because we run both, the search terms that convert in your ads tell us exactly which pages to build for SEO. See SEO Lincolnshire.
Start with a free Google Ads audit
Already running ads? We'll go through your account and show you where your money is going, what's wasted and what to change first. Not running them yet? We'll show you what a click costs in your trade and what an enquiry is likely to cost. Free, with no obligation.
Or ring 0800 699 0037 (8am to 5pm, Monday to Friday), email hello@codesky.co.uk, send a message, or visit us at Floor 1, Lindpet House, Grantham, NG31 6LJ.
PPC Agency Lincolnshire: questions, answered
What does a PPC agency do?
A PPC agency sets up and manages pay-per-click advertising, mainly Google Ads, so your business appears at the top of search results and you only pay when someone clicks. A good one also tracks which clicks turn into enquiries and keeps cutting the spend that doesn't.
How do I choose a PPC agency in Lincolnshire?
Choose a Lincolnshire PPC agency that keeps the Google Ads account in your name, tells you who will manage it, reports on cost per enquiry and doesn't tie you into a long contract. Ask to see results for businesses like yours.
It also helps if they understand how location targeting works across a large rural county, because getting it wrong means paying for clicks from people you'll never serve.
How quickly will Google Ads bring in enquiries?
Google Ads can bring in enquiries within days of going live, as most ads are reviewed by Google within one working day. It usually takes four to eight weeks of data and adjustments to bring the cost per enquiry down to where it should be.
Is Google Ads worth it for a small Lincolnshire business?
Google Ads is worth it when a customer is worth considerably more than it costs to win one. For trades, professional services and anything people search for when they need it now, it usually is. We'll run the numbers for your trade before you spend anything.
Will my ads show to people outside the area I cover?
Not if the account is set up properly. Google's default location setting can show ads to people interested in your area rather than in it, so we change it to target only people in the towns or radius you actually serve.
Can you take over a Google Ads account someone else set up?
Yes. Codesky can take over an existing Google Ads account and keep its history. We audit it first, keep what's working, fix what isn't, and make sure the account is in your name.
Do you work with my competitors?
No. Codesky only works with one business per trade in each area, so we'll never be running Google Ads for a direct competitor of yours. If we already work with someone in your trade and area, we'll tell you on the first call.
Can I get a free Google Ads audit first?
Yes. If you already run Google Ads, we'll show you where your money is going and what to change. If you don't, we'll show you what clicks and enquiries are likely to cost in your trade. It's free, with no obligation.
Written by Jordan Heppleston, Managing Director, with Talia Rhodes, Digital Marketing Manager. Other services for Lincolnshire businesses are on our Lincolnshire page.