Google Shopping management product ads that put your inventory in front of buyers
Google Shopping ads - the product listings that appear at the top of search results with images, prices, and product names - are one of the most effective paid search formats available to e-commerce businesses. They appear for commercial product searches, show the product and price before the click, and consistently deliver strong ROAS when managed properly.
No hard sell.
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Feed Quality First
Product Feed Optimisation Where Shopping Performance Starts
The product feed is the data file that tells Google what you are selling - titles, descriptions, prices, images, and additional attributes. The quality of this feed directly determines which searches your products appear for and how they look when they do. A product title of "Blue Dress" will appear for far fewer relevant searches than "Women's Navy Wrap Dress Midi Length".
We review and optimise product feeds as the first step of every Google Shopping engagement. Improving product titles, descriptions, and attributes consistently increases the volume of relevant impressions and improves click-through rates before any bidding optimisation happens.
Campaign structure and bidding strategy
Structuring Shopping campaigns to give you bidding control at the right level is essential for profitability. A single catch-all campaign treats all products identically - your highest-margin products get the same bids as your lowest-margin ones.
We structure Shopping campaigns for differentiated bidding by product category, margin tier, or specific high-priority products. Negative keyword management prevents product ads appearing for irrelevant searches. Audience layering adds another layer of efficiency.
Already running Google Ads search campaigns? We manage the relationship between campaign types to maximise overall account performance.
Performance max understanding the newest campaign type
Google's Performance Max campaigns use machine learning to serve ads across Search, Shopping, Display, YouTube, Gmail, and Maps from a single campaign. They can be effective when configured correctly and given the right conversion data - but they are also opaque and prone to wasting budget when the conversion data is not there to guide them.
We use Performance Max where it is the right tool and avoid it where traditional Shopping campaigns would perform more predictably. We will be transparent about our recommendation and the reasoning.
FAQs
01 Do I need a Google Merchant Center account?
Yes. Google Shopping requires a Merchant Center account connected to your Google Ads account. We set this up as part of every Shopping engagement if it does not already exist.
02 How do you get my products into Google Shopping?
Via a product feed - either a manually created spreadsheet for small catalogues, a feed from your WooCommerce store, or a third-party feed management tool for larger catalogues.
03 How is Google Shopping different from standard text search ads?
Shopping ads show the product image, price, and store name before the click - meaning the visitor already has key information when they arrive at your site. This typically results in higher intent and better conversion rates for product-specific searches.
04 Can you manage Shopping alongside our existing search campaigns?
Yes. The two work well together. We manage the relationship between campaign types to maximise overall account performance.
05 What ROAS should I expect?
Varies significantly by sector, product margins, and competitive landscape. We will give you a realistic benchmark for your specific situation and set targets accordingly.
06 Do you work with businesses that have large product catalogues?
Yes. Large catalogue management - feed optimisation at scale, intelligent campaign segmentation, and automated bidding for large SKU counts - is something we have experience with.