Google Shopping
Google Shopping Agency
Your product, your price and your photo at the top of the results, in front of someone who's already decided to buy.
For an online shop, Google Shopping is usually the best-performing channel there is, and the one most often set up badly. The ads are only as good as the product feed behind them, and the feed is where most shops go wrong.
No hard sell.
or call 0800 699 0037
The feed is the job
Shopping ads are built from a feed of your products: titles, descriptions, prices, stock, images, categories. If the titles are vague or the categories are wrong, Google shows your products for the wrong searches or not at all. We build and maintain the feed, and because we build WooCommerce and Shopify stores, we know how to get it right at the source.
Campaigns built around margin
Not every product deserves the same bid. We structure campaigns so your best sellers and highest-margin products get the budget, and the ones that never convert don't drain it.
Merchant Center problems, fixed at the source
Disapproved products, prices or stock that don't match the website, missing product identifiers and policy warnings are the most common reasons Shopping ads stop showing. We fix them in your shop, so they stay fixed, rather than patching the feed and waiting for the next warning.
Performance Max or Standard Shopping?
Google pushes most shops towards Performance Max, which runs your products across Search, Shopping, YouTube and more from one campaign. It can work well, but it shows you much less about which searches are selling. Which one suits you depends on your margins, your range and how much data the account has, and we'll explain the choice for your shop rather than defaulting to whatever Google recommends.
People We've
Worked With
From local trades to national names, we've designed, built and marketed websites for businesses of every shape and size across Lincolnshire and beyond.
FAQs
01 What does a Google Shopping agency do?
A Google Shopping agency sets up and manages the ads that show your products, prices and photos at the top of Google. That means building and maintaining the product feed, fixing Merchant Center problems, structuring campaigns so the budget goes on products that sell, and reporting on sales rather than clicks.
02 How much does Google Shopping cost?
Google Shopping has two costs: what you pay Google for clicks, which you set yourself, and a management fee if you use an agency. Online shops often pay under £2 a click. Codesky's management fee is a fixed monthly amount agreed after an audit, separate from your ad spend.
03 Do I need Google Merchant Center?
Yes. Shopping ads are built from the product data in Google Merchant Center, so every shop running them needs an account with a working product feed. We set it up and connect it to your WooCommerce or Shopify store.
04 Why are my products disapproved in Merchant Center?
The most common reasons are prices or stock on your website that don't match the feed, missing product identifiers such as GTINs, missing shipping or returns details, and images or products that break Google's policies. Merchant Center lists the reason against each product, and most can be fixed at the source in your shop.
05 Can you manage Google Shopping for a Shopify store?
Yes. We manage Google Shopping for WooCommerce and Shopify stores, and because we build both, we can fix feed problems in the shop itself rather than working around them.
06 Do you work with my competitors?
No. We take on one business per industry in each area, so we're never bidding against ourselves with your money.
Talk to us
Send us the shop. We'll look at the feed first.
