Mobiquip: from an idea to £2 million a year in online sales

Mobiquip sells mobility and disability equipment online. When they first came to us they had an idea and a product range, and no website to sell it from.

No e-commerce platform at all. Everything, from the shop structure to the checkout, had to be built from nothing, and it had to be something the team could run themselves day to day.

We built the shop on WordPress and WooCommerce, which gave them a platform they could manage in house as the range grew. Since then the work has been ongoing: product page and content work that has made organic search the shop's biggest source of traffic, a dedicated Google Shopping campaign with each pushchair in its own product group so the best sellers get the bids, search campaigns for the hero products, and a monthly review that measures ads by WooCommerce's own order data rather than Google's estimate.

We've worked with Mobiquip from around £100,000 a year in online sales to more than £2,000,000, and they're still with us. In September 2026 the shop took 209 orders, up 20% on the same month a year earlier, with orders from organic search more than doubling (46 against 20) and Google Ads returning £10.90 for every £1 spent. Three quarters of sales now come from outside paid advertising, so the business isn't dependent on ad spend to trade.