E-commerce website design online shops built to sell, not just to look good
An e-commerce website that doesn't convert is an expensive asset. The difference between an online shop that generates consistent revenue and one that underperforms almost always comes down to the same things: page speed, mobile usability, product page quality, checkout friction, and the SEO foundations that determine whether anyone finds the site in the first place.
No hard sell.
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E-commerce Web Design
WooCommerce our platform of choice and why
We build the majority of our e-commerce projects on WooCommerce, running on a custom WordPress theme. WooCommerce gives you a platform you own outright - no monthly transaction fees, no platform dependency, no restrictions on what you can build. When properly configured and paired with a clean custom theme rather than a bloated off-the-shelf one, it's fast, flexible, and capable of handling real transaction volumes.
We're not dogmatic about platform choice. If your specific requirements are better served by something else, we'll tell you. But for the vast majority of e-commerce businesses, WooCommerce on a custom build is the right answer.
Product pages that convert
A product page is a sales page. It needs to answer the buyer's questions, overcome their objections, and make the path to purchase as short as possible. Quality product photography, descriptions that go beyond the manufacturer's copy, clear pricing, prominent add-to-cart actions, visible delivery and returns information, and genuine customer reviews all contribute to conversion.
We build product pages with all of these elements working together. The difference between a product page built for conversion and one that simply displays a product is measured directly in revenue per visitor.
Performance the conversion factor most retailers ignore
Page speed directly affects e-commerce conversion rates. A one-second delay in mobile load time reduces conversions measurably. Most WooCommerce sites built on heavy themes with multiple plugins are nowhere near where they need to be on performance.
Every e-commerce site we build targets 90+ on Google PageSpeed Insights on mobile. We achieve this through clean custom code, next-generation image formats, proper lazy loading, minimal JavaScript, and server configuration that supports the performance targets.
E-commerce SEO getting found before they see the shop
A well-built e-commerce site that nobody finds is a warehouse with no footfall. Category page architecture, product page optimisation, handling of faceted navigation, structured data for products and reviews - these are the areas where e-commerce SEO differs from service business SEO. We build these foundations in from the start.
For businesses wanting ongoing SEO support, our <a href="">e-commerce SEO service builds on these foundations. And for retailers ready to invest in paid product visibility, our <a href="">Google Shopping management delivers strong return on ad spend.
FAQs
01 Do you build WooCommerce sites?
Yes. WooCommerce on a custom WordPress theme is our primary e-commerce platform. Full ownership, no transaction fees, genuine flexibility - without the performance problems of heavily themed setups.
02 Can you migrate our existing shop to a new platform?
Yes. E-commerce migrations require careful planning to preserve SEO equity - redirects, URL structure, product data all need handling correctly. We manage the full migration process.
03 Can you build a B2B trade shop with account-based pricing?
Yes. Trade portals with account registration, tiered pricing, minimum order requirements, and purchase order management are something we've built before.
04 Do you run Google Shopping campaigns?
Yes. Google Shopping is a natural complement to an e-commerce website and something we manage as part of our PPC service. Well-managed Shopping campaigns consistently deliver strong ROAS.
05 What payment gateways do you integrate?
All major gateways - Stripe, PayPal, Worldpay, Sage Pay, and others. We advise on the right option based on transaction volumes, fees, and customer expectations.
06 How do you handle product photography requirements?
We'll advise on photography specifications your product pages need. Where photography isn't up to standard, we'll tell you before we build - a beautiful page with poor imagery will still underperform.