PPC Grantham
Google Ads for Grantham businesses, run from Lindpet House by the people you'll speak to.
Google Ads put your business at the top of Google the moment someone in Grantham searches for what you do. Set up well, they bring in enquiries within days. Set up badly, they spend your budget on people in Nottingham who were never going to ring a Grantham plumber.
We're Codesky, a website design and digital marketing agency based in Grantham since 2016. We're Google Ads Certified and have run campaigns since 2018. Your account is always in your name, and every month you'll see what you spent, what it brought in and what each enquiry cost.
No hard sell.
or call 0800 699 0037
Ads can bring in work within days of going live.
Targeted to Grantham, the villages and the radius you actually cover.
The number that tells you whether it's working.
How Google Ads works in a town the size of Grantham
44,000 people means fewer searches, so every click has to count.
Smaller search volumes need tighter accounts
A city produces thousands of searches a month for most trades. Grantham produces far fewer, so a handful of wasted clicks a day is a large share of the budget. We check the search terms people actually used every week and block the ones that will never turn into work.
Location settings decide who sees you
By default, Google can show your ads to people who are merely interested in Grantham, not just people in it. We target the town, the villages and the radius you really cover, and switch off the setting that pays for clicks from people who are just browsing the area.
Ads reach where the map doesn't
Google's map results favour businesses close to the person searching. A firm out at Alma Park, Gonerby Moor or the Ellesmere Business Park can struggle to appear on the map for someone in the town centre. Ads put you at the top regardless.
The A1 widens the patch
Plenty of Grantham businesses also work in Newark, Sleaford, Stamford and Melton Mowbray. Ranking on the map in those towns is hard from here, so ads are often the quickest way to win work there. We build each area its own campaign, so you can see what each one costs.
What our Grantham PPC management includes
Everything paid search needs, run by the same team.
Google Ads setup and management
Keyword research, match types, negative keywords, ad copy, bidding, location and schedule settings, and weekly checks of what people searched before clicking. See Google Ads management.
Call and form tracking
Calls, forms and sales tracked before the ads go live, so every enquiry can be traced to the ad and search that brought it in.
Ad scheduling
Ads that run when you can answer the phone, or when your customers are searching, rather than all night on a small budget.
Landing pages
Ads sent to a page built for that search, not your homepage. Because we build websites, we can make the page as well as the ad. See PPC lead generation.
Google Shopping
For Grantham shops selling online: product feeds, Merchant Center and Shopping campaigns grouped by margin. See Google Shopping.
Audits of existing accounts
Already running ads? We'll show you where the money is going, what's wasted and what to change. See PPC audits.
What Google Ads costs for a Grantham business
Two separate costs, both agreed before anything starts.
Google Ads has two costs. The first is what you pay Google for clicks, which you set yourself. For local services and trades in the UK, a click typically costs between about £1 and £4, and more in competitive sectors such as legal and finance. We recommend at least £500 a month in ad spend, because below that there isn't enough data to improve the campaign.
The second is our management fee: a fixed monthly amount, agreed after an audit, separate from your ad spend. There's no long contract. Google Ads management runs month to month with 30 days' notice.
Results from Google Ads
What happens when the ads, the website and the tracking work together.
- Accelerator Hire: from 10 leads a month to more than 50, with a new website and Google Ads.
- BJC Electrical: from no online leads to more than 30 a month, with a new website, local SEO and Google Ads.
- Cube Branding: from around 40 enquiries a month to more than 250, with a website, Google Ads and SEO.
Choosing a PPC agency in Grantham
Five things to check with any agency, and our answers.
- Whose name is the account in? Yours, always. If you leave, your campaigns and their history stay with you.
- Who manages it? The person running your ads is the person you speak to, here at Lindpet House. No account managers.
- What will you report? Cost per enquiry first, measured by your own call and form tracking rather than Google's estimate, then the detail.
- Do you work for my competitors? No. We take on one business per trade in Grantham, so we're never bidding against ourselves with your money.
- How long am I tied in? You're not. Month to month, with 30 days' notice.
Google Ads and SEO together
Ads bring in enquiries now; SEO brings in cheaper enquiries later. Most Grantham businesses do best with both, leaning on ads while SEO builds and spending less on them as organic enquiries grow. Because we run both, the searches that convert in your ads tell us which pages to build for SEO. See SEO Grantham, or PPC across Lincolnshire if you cover the whole county.
Start with a free Google Ads audit
Already running ads? We'll go through your account and show you where your money is going, what's wasted and what to change first. Not running them yet? We'll show you what a click costs in your trade around Grantham and what an enquiry is likely to cost. Free, with no obligation.
Or ring 0800 699 0037 (8am to 5pm, Monday to Friday), email hello@codesky.co.uk, send a message, or call in at Floor 1, Lindpet House, Grantham, NG31 6LJ.
PPC Grantham: questions, answered
How much does Google Ads cost for a Grantham business?
Google Ads costs two things: the money you pay Google for clicks, which you set yourself, and a management fee if you use an agency. Local services and trades typically pay about £1 to £4 a click. We recommend at least £500 a month in ad spend, and Codesky's management fee is a fixed monthly amount agreed after an audit.
How quickly will Google Ads bring in enquiries?
Google Ads can bring in enquiries within days of going live, as most ads are reviewed by Google within one working day. It usually takes four to eight weeks of data and adjustments to bring the cost per enquiry down to where it should be.
Can my ads show only to people in and around Grantham?
Yes. We target Grantham, the villages and the radius you actually serve, and change Google's default location setting, which can otherwise show your ads to people who are only interested in the area rather than in it.
Is Google Ads worth it in a town as small as Grantham?
Google Ads is worth it when a customer is worth considerably more than it costs to win one. For trades, professional services and anything people search for when they need it now, it usually is. Smaller search volumes mean the account needs checking closely, so less budget goes on clicks that will never become work.
Should I use Google Ads or SEO?
Google Ads brings enquiries now and stops when you stop paying; SEO takes three to six months to show clear results but keeps bringing in enquiries without paying for every click. Most Grantham businesses do best with ads while SEO builds, then spend less on ads as organic enquiries grow.
Can you take over a Google Ads account someone else set up?
Yes. Codesky can take over an existing Google Ads account and keep its history. We audit it first, keep what's working, fix what isn't, and make sure the account is in your name.
Do you work with my competitors in Grantham?
No. Codesky only works with one business per trade in Grantham, so we'll never be running Google Ads for a direct competitor of yours. If we already work with someone in your trade, we'll tell you on the first call.
Can I get a free Google Ads audit first?
Yes. If you already run Google Ads, we'll show you where your money is going and what to change. If you don't, we'll show you what clicks and enquiries are likely to cost in your trade. It's free, with no obligation.
Written by Jordan Heppleston, Managing Director, with Talia Rhodes, Digital Marketing Manager. Other services for Grantham businesses are on our Grantham page.