SEO audits find out exactly what's holding your website back from ranking
An SEO audit is the starting point for almost every SEO engagement we run - and it's also a standalone service for businesses who want a clear picture of where they stand before committing to an ongoing campaign. The audit answers the questions that matter: why isn't this website ranking where it should? What's the most significant thing holding it back? Where is the realistic opportunity?
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Comprehensive Analysis
What our SEO audit covers
Technical health - a full crawl analysis identifying errors, redirect chains, orphaned pages, crawl budget issues, missing meta tags, duplicate content, and structural problems affecting how search engines access and index your site. Core Web Vitals data plus a targeted PageSpeed analysis for your most important pages.
On-page signals - assessment of keyword targeting, content depth and quality, heading structure, internal linking patterns, and meta title and description quality across key pages.
Local SEO signals - Google Business Profile completeness, citation consistency, local schema implementation, and an assessment of how clearly the site signals its geographic service area.
Backlink profile - a review of your existing backlink profile to identify current off-page authority, any potentially harmful links, and the gap between current authority and what's needed to rank for target terms.
Competitor analysis - how sites currently ranking for your target terms are structured, what backlink profiles they carry, and what content they have that you don't.
Prioritised action plan - every finding ranked by estimated impact.
Free audit vs full audit
Our free introductory audit covers the most critical technical issues and a high-level assessment of local SEO status. Useful for getting a sense of the landscape before committing to a full engagement.
A full SEO audit is a deeper engagement - typically a week of analysis - covering every element above with specific findings, supporting data, and a detailed prioritised action plan. Try our SEO ROI calculator to understand the potential return on your SEO investment.
Audit and implement, or audit and hand over
Some businesses want an audit they can implement themselves or hand to their existing team. Others want us to audit and then run the implementation. Both are valid. We write audits clearly enough that a competent developer or marketing manager can execute against them - but we're available to implement everything ourselves if preferred.
Our on-page SEO and technical SEO teams can take every recommendation from the audit straight into implementation, ensuring nothing gets lost between report and action.
FAQs
01 How long does an SEO audit take?
A free audit takes 24-48 hours. A full audit typically takes five to ten working days depending on site size.
02 What do I get at the end?
A detailed written report covering all findings, supporting data, and a prioritised action plan. We also offer a debrief call to walk through findings and answer questions.
03 Do I need to commit to ongoing SEO after the audit?
No. The audit is a standalone service with no obligation to proceed further.
04 Can an audit tell me why my rankings dropped?
Often yes. Ranking drops typically have identifiable causes - a site update introducing technical issues, an algorithm update, loss of backlinks, or a technical indexation problem.
05 How is your audit different from a free tool-generated report?
Tool-generated reports identify issues but without context, prioritisation, or commercial judgement. We translate technical findings into commercial context and tell you what actually matters and why.
06 Do you audit competitors as well?
Yes. Competitor analysis is included in a full audit - understanding what the sites currently outranking you are doing is essential context for building an effective strategy.