Web Design & Digital Marketing in Boston, Lincolnshire
Tell Google you're in Boston and it'll assume you mean Massachusetts. That's the first problem a Boston, Lincolnshire business has online, and it's a real one: a surprising amount of local SEO work here is simply making sure the search engines know which Boston you're in.
No hard sell.
or call 0800 699 0037
Food, freight and the Stump
Boston is one of the few inland ports still working. More than a million tonnes a year go through it, grain and recyclables out, steel and timber in, and the logistics and haulage firms that serve it are a big part of the local economy. So is food: the town sits in the middle of some of the most productive farmland in the country, and food production and packing employ thousands. Add shellfishing, light industry and the tourism that St Botolph's (the Stump, the largest parish church in England) brings in, and you've got a more varied business community than most people expect.
The markets on Wednesday and Saturday have run for centuries, and the town centre independents around the Market Place still rely on them.
What we do for Boston businesses
Website design built from scratch. Local SEO that sorts out the Boston problem and gets you found across the Fens, from Spalding to Skegness. Google Ads for firms selling nationally, which a lot of Boston's food and logistics businesses do. Hosting and maintenance. One business per industry in Boston.
What that covers
Web design and marketing in Boston, Lincolnshire: your questions
Why does Google keep confusing my business with Boston, Massachusetts?
Because the American Boston is far bigger and far more searched. It's the first thing we fix for Boston, Lincolnshire businesses: consistent name, address and phone details with the PE21 postcode, "Lincolnshire" in the right places on your site and profile, local business schema, and listings on UK directories.
Should my website say "Boston, Lincolnshire" every time?
Not every time, but in the places that matter: your page titles, contact page, footer and Google Business Profile. It reads naturally to a local customer and removes any doubt for Google.
Do you work with logistics and port businesses?
Yes. The Port of Boston handles more than a million tonnes a year, and the haulage and logistics firms around it mostly sell to other businesses. Their websites need clear service pages, accreditations and a quick route to a quote, and Google Ads often makes sense because their customers are spread across the country.
What about food production and packing firms?
They're a big part of the town's economy and, like logistics firms, are usually selling to buyers rather than the public. A credible, well-structured site with clear capability information matters more to them than map rankings.
Can you help us reach customers across the Fens, not just in Boston?
Yes. A lot of Boston businesses work from Spalding to Skegness. We set up your service area and a small number of strong pages for the towns that bring you the most work.
Do you work for competing businesses in Boston?
No. One business per trade in the town.
Getting hold of us
We're in Grantham, straight along the A52. Ring 0800 699 0037 or email hello@codesky.co.uk.
Written by Jordan Heppleston, with local SEO input from Talia Rhodes.