Redesign

Website Redesign

The biggest risk in a redesign isn't the design. It's losing the rankings your old site spent years earning.

We've seen it more than once: a business launches a lovely new site and its Google traffic falls off a cliff, because old pages vanished or changed address and nobody redirected them. A redesign done properly starts with an audit of what you've got.

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Website Redesign

How we approach a redesign

First we look at what the current site does: which pages get traffic from Google, which bring in enquiries, which are dead weight. Then we plan the new site around keeping what earns its place. Every old URL that matters gets a redirect to its new home. The new site goes live with the structured data, titles and internal links set up, and we watch Search Console for weeks afterwards to catch anything that slipped.

When a redesign is the answer, and when it isn't

Sometimes the site doesn't need rebuilding; it needs a faster host, a clearer homepage or a fix to the enquiry form. We'll tell you if that's the case, because a redesign you don't need is money we'd rather you kept. A quick way to judge your own site is the 3 second test. Happy Hay needed the full rebuild (brand, shop, marketing) and it took them to £40,000+ a month. Not everyone does.

Reviewing an existing website on a laptop before a redesign
Nexus Capital
Tribe
Exploded Sweets
Rocket X
Buildable
Worlds End
Alex Direct
LotusGrill
Accelerator Hire

People We've
Worked With

From local trades to national names, we've designed, built and marketed websites for businesses of every shape and size across Lincolnshire and beyond.

Talk to us

Send us your current site. We'll tell you what we'd keep, what we'd change and what it would cost.

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