Website redesign fixing what's holding your current site back
Most websites that need redesigning don't need everything thrown away and rebuilt from scratch. They need a clear-eyed assessment of what's working, what isn't, and what's actively costing the business in lost traffic or lost conversions - and then a considered redesign that addresses those specific problems rather than just making things look different.
No hard sell.
or call 0800 699 0037
Website Redesign
The redesign audit what we look at
A proper pre-redesign audit covers: technical performance (page speed, Core Web Vitals, crawl errors), SEO (current rankings, organic traffic by page, backlink profile, content that's earning search visibility), and conversion data (which pages are converting, which aren't, and what the user journey looks like).
This audit changes the redesign brief significantly. Pages that are ranking well get rebuilt with the same URL structure and careful content continuity. Pages that have never performed get rethought from scratch.
Protecting your SEO during a redesign
Website redesigns routinely cause significant organic traffic drops, and it's almost always avoidable. The causes are consistent: URL structure changes without proper redirects, content removed from pages with established rankings, and performance regressions when a heavy new theme replaces a lighter old one.
We handle redesigns with SEO continuity as a non-negotiable. Every URL change gets a 301 redirect. Pages with existing ranking value get rebuilt with content that preserves and extends that value. We monitor rankings before and after launch. Our <a href="">technical SEO and <a href="">SEO audit services support this process.
When a redesign makes sense vs. When it doesn't
Not every website problem requires a full redesign. Sometimes the right answer is targeted improvements - a faster theme, better landing pages, improved mobile usability. We'll tell you honestly which approach makes sense.
Clear signals that a full redesign is right: PageSpeed scores below 50, a site built on a page builder that can't be meaningfully optimised, a design that no longer reflects the business's quality, or structural issues so fundamental that fixing them piecemeal would cost more than rebuilding. If a <a href="">custom WordPress build is the right path forward, we'll explain why.
Our Process
Our Redesign Process
Audit
We audit your existing site thoroughly - performance, SEO, conversion data, and content quality.
Strategy
The redesign brief is built around what the audit reveals, not assumptions about what looks outdated.
Design
Visual design and UX decisions informed by data, focused on the specific problems identified.
Build
Clean, performance-first development with SEO continuity maintained throughout.
Launch
Careful launch with redirect mapping, ranking monitoring, and post-launch support.
FAQs
01 Will a redesign hurt my Google rankings?
Not if handled correctly. We protect existing rankings throughout - auditing what's ranking before we start, maintaining URL structures or implementing proper redirects, and preserving the content signals that matter.
02 How long does a website redesign take?
Four to eight weeks for most projects. The audit phase at the start adds time but prevents the costly mistakes that rushed redesigns produce.
03 Do you keep the existing content or rewrite everything?
We assess this page by page. Content that's ranking stays (possibly refreshed). Content that's underperforming gets rewritten. You'll know exactly what we're recommending before any writing starts.
04 Can you redesign just part of my website?
Yes. Targeted improvements to specific sections can be done without a full redesign. We'll advise on whether a partial or full approach makes more sense.
05 What if my current site was built by someone else?
We work with existing websites regardless of who built them. We'll audit what's there and give you an honest assessment before recommending any course of action.
06 Will the redesigned site work properly on mobile?
Yes. Mobile-first responsive design is a baseline requirement on every site we build, including redesigns.