Google Ads Budget Calculator
Work backwards from your lead or revenue targets to find the Google Ads budget you actually need. Three calculation modes to suit different planning approaches.
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Google Ads Budget Calculator
Work backwards from your target — enter the number of leads or revenue you want, and find out the budget required to get there.
Getting the most from your Google Ads budget takes more than the right numbers — it takes proper campaign structure, targeted keywords, and ongoing optimisation. That's what we do.
Get Your Free PPC AuditProjections are estimates based on your inputs. Actual results vary based on campaign quality, competition, landing page performance, and other factors.
How the Budget Calculator Works
Most businesses approach Google Ads budgeting the wrong way round. They pick a number they are comfortable spending and hope it is enough. This calculator flips that approach by starting with what you actually want to achieve.
Choose from three modes: set a leads goal and the tool calculates the budget required to hit it, set a revenue goal and work backwards through your conversion funnel, or enter your current spend to see whether it is realistic given your targets and market costs.
The result is a budget grounded in your real numbers, not guesswork. If you want help turning that budget into a campaign that delivers, our PPC team can build it for you.
Need Help Setting Your Google Ads Budget?
No hard sell, no commitment required. Just a straightforward conversation about your business and how we can help.