UTM Builder
Build properly formatted UTM tracking URLs for Google Analytics in seconds. Quick presets for Google Ads, email, Facebook, and LinkedIn.
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UTM Campaign URL Builder
Add proper tracking parameters to your marketing URLs so every lead in Google Analytics tells you exactly where it came from.
| Parameter | Purpose & Examples |
|---|---|
| utm_source | The referrer: google, bing, newsletter, facebook, linkedin |
| utm_medium | The channel: cpc, email, social, organic, banner, affiliate |
| utm_campaign | Campaign identifier: spring-offer, brand-awareness, product-launch |
| utm_term | Paid keyword: web+design+lincoln, accountant+grantham |
| utm_content | Ad variant: blue-cta, hero-banner, text-link-footer |
Proper UTM tracking is the foundation of understanding which marketing channels are actually generating leads and revenue. If your Google Ads campaigns aren't tracked properly, you're flying blind. Our PPC management includes full conversion tracking as standard.
Learn About Our PPC ManagementHow the UTM Builder Works
Enter your destination URL and fill in the UTM parameters: source, medium, campaign name, and optionally term and content. The tool validates your inputs and builds a properly formatted tracking URL in real time.
Use the quick presets to auto-fill common configurations for Google Ads, email campaigns, Facebook, and LinkedIn. Your recently built URLs are saved in a local history so you can copy them again without rebuilding from scratch.
Consistent UTM tagging is essential for accurate campaign reporting in Google Analytics. If you want help making sense of your analytics data and turning it into actionable strategy, our PPC team can help.
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