Free tool · PPC

UTM Builder

Build tracking links so Google Analytics can tell you which email, post or ad each visitor came from.

Quick presets

URL & Campaign Details

Website URL required The page you're linking to. Include https://

Campaign Source required Where the traffic is coming from (google, newsletter, facebook)

Campaign Medium required The marketing channel (cpc, email, social, banner)

Campaign Name required Name this campaign so you can identify it in GA4

Optional Parameters

Campaign Term Keyword that triggered the ad (mainly for paid search)

Campaign Content Differentiate ads/links pointing to the same URL (A/B testing)

Auto-format How to handle spaces in values

Your Tracking URL

Fill in the required fields above to generate your tracking URL.

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Saved URLs

Your saved URLs will appear here. Click "Save to history" after building a URL.

UTM Parameter Reference

Parameter	Purpose & Examples
utm_source	The referrer: google, bing, newsletter, facebook, linkedin
utm_medium	The channel: cpc, email, social, organic, banner, affiliate
utm_campaign	Campaign identifier: spring-offer, brand-awareness, product-launch
utm_term	Paid keyword: web+design+lincoln, accountant+grantham
utm_content	Ad variant: blue-cta, hero-banner, text-link-footer

How it works

Enter the page address and the source, medium and campaign name. The tool builds the link. Use that link in your email, your social post or your ad, and Analytics will report visitors from it separately.

Keeping it tidy

Pick a naming convention and stick to it: lower case, no spaces, same words every time. "newsletter" and "Newsletter" are two different sources to Analytics, and after a year of inconsistency the reports are useless. Our suggested convention:

utm_sourceWhere the link is placed: newsletter, google, facebook, linkedin

utm_mediumThe type of channel: email, cpc, social

utm_campaignWhat it is for and when: spring-offer-2026, march-newsletter

EverywhereLower case, hyphens instead of spaces, and the same spelling every time