Web Design for Electricians
Your website has one job: get the phone to ring when someone nearby needs an electrician.
When BJC Electrical came to us, they were getting no work at all from the internet. Not a trickle. None. They needed a website that showed what they did and then needed people to find it.
What an electrician's website actually needs
Most people looking for an electrician are either in a hurry or planning a job, and both groups search on a phone. So the site needs a phone number that's tappable from every page, a clear list of the work you do (rewires, consumer units, EV chargers, commercial, whatever it is), proof you're qualified and insured, reviews, and the areas you cover. Everything else is secondary.
Then it needs to be found. For a trade, that's mostly local SEO: a properly set-up Google Business Profile, a site structured around the towns you serve and the jobs you do, and reviews that keep coming in. Google Ads on top when you want the phone busier this month.
What we did for BJC Electrical
We built a website designed around conversion, then introduced SEO and Google Ads to put it in front of local people searching for an electrician. Leads went from 0 a month to more than 30.
One electrician per area
We won't take on two electricians in the same service area. If we're ranking you, we're not ranking the firm across town.
How we'd do it
Websites for electricians: your questions
What should an electrician's website show first?
What you do, where you work and a phone number someone can tap. Most people searching for an electrician are on a phone, and many have a problem right now, so those three things belong at the top of every page.
Should I show my NICEIC or NAPIT registration?
Yes, clearly, with your registration details and a link to the scheme's own checker where it offers one. Customers and landlords increasingly check, and being registered with a competent person scheme means you can self-certify notifiable work under Part P of the Building Regulations, which is worth explaining in plain English.
Should each type of job have its own page?
Yes. Rewires, consumer unit upgrades, EV charger installs, EICRs and commercial work are different searches made by different people. A page for each, with photos of your own jobs, gives Google something to rank and gives the customer the answer they came for.
Is it worth targeting landlords?
Often. Private landlords in England have needed an electrical safety inspection (an EICR) at least every five years since 2020, and they search for it. A clear EICR page with what's included and how quickly you can attend can bring in steady, repeatable work.
How quickly can a new website bring in work?
With Google Ads, within days. Through local SEO, usually over a few months as your Google Business Profile, reviews and pages build up. BJC Electrical went from no online leads to more than 30 a month once the site, SEO and Ads were working together.
Do you work with other electricians in my area?
No. We take one electrician per service area.
Talk to us
Tell us where you work and what jobs you want more of. Ring 0800 699 0037 or email hello@codesky.co.uk.
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Written by Jordan Heppleston, with Talia Rhodes on the marketing side.