Web Design for Plumbers
People ring a plumber in one of two moods: something is leaking now, or they are planning a bathroom or a boiler. Your website has to work for both.
Someone with water coming through the ceiling isn't reading your About page. They want a phone number, proof you're local and a sign you'll turn up. Someone planning a new bathroom has more time, and wants to see your work, your reviews and roughly what it costs. A plumber's website has to serve both, on a phone, in a few seconds.
We design and build websites for trades from our office in Grantham, coded from scratch, with local SEO and Google Ads to put them in front of people searching nearby. Buildable, a building company, went from no website to more than 20 local leads a month. BJC Electrical went from no online leads to more than 30.
What a plumber's website needs
A phone number you can tap from every page, and a clear line on whether you take emergency call-outs and when. The work you do, each with its own page: leaks and burst pipes, boiler repairs and servicing, bathrooms, heating, drainage, whichever apply. Your area, stated plainly. Photos of real jobs, not stock vans.
Then the details people check before they let a stranger into their home: reviews with names, how long you've been trading and the registrations you hold. If you do gas work, show your Gas Safe registration number, because customers can check it on the Gas Safe Register. A call-out fee or a starting price, where you can give one, puts off calls that were never going to book and avoids the surprise on the bill that leads to bad reviews.
Emergency work and planned work need different pages
An emergency page should be short: who you are, where you cover, when you're available and a big call button. A bathroom or boiler installation page can be longer, with photos, the brands you fit, what the job involves and how quotes work. Putting both on one page usually serves neither, and it makes it harder for Google to match the page to the search.
Where plumbing enquiries come from
Mostly Google, and mostly the map. Searches like "plumber near me", "emergency plumber [town]" or "boiler repair [town]" show three businesses on a map above the normal results, picked by how relevant your Google Business Profile is, how close you are and how many good reviews you have. So local SEO is the core of the job: a complete, active profile, a page for each service and town that brings you work, and a steady flow of reviews.
Google Ads fill the gaps, and they suit emergency work: ads can run only during the hours you'll answer the phone, and only in the area you'll travel to. Every call is tracked, so you can see what each job cost to win.
One plumber per area
We won't take on two plumbers in the same service area. If we're ranking you, we're not ranking the firm across town.
How we'd do it
Websites for plumbers: your questions
Do plumbers need a website?
Yes, for most. People who hear about you by word of mouth still look you up before they ring, and people with an emergency search Google and call whoever looks close and trustworthy. A Google Business Profile helps on its own, but a website is where you show your work, your reviews and your registrations. There's more in our post do plumbers need a website?
How much does a website for a plumber cost?
It depends on how many pages you need, whether you want online booking, and who writes the words and takes the photos. Codesky gives a fixed, itemised quote after a first conversation, so you know the cost before anything starts.
How do I get my plumbing business on Google Maps?
You need a verified Google Business Profile with the right primary category, your services and service area, accurate hours, real photos and a steady flow of genuine reviews. Google ranks the map on relevance, distance from the person searching and how well known your business is.
Should I put prices on my plumbing website?
Where you can, yes: a call-out fee, an hourly rate or a starting price for common jobs. It puts off calls that were never going to book and avoids surprises on the bill. For larger jobs such as bathrooms or boiler installations, explain how your quotes work instead.
Is Google Ads worth it for a plumber?
Often, especially for emergency work, because people searching for an emergency plumber want someone now. Ads can run only in the hours you'll answer the phone and only where you'll travel. We recommend at least £500 a month in ad spend and track every call, so you can see what each job costs to win.
Should I show my Gas Safe number on my website?
If you do gas work, yes. Customers can check the number on the Gas Safe Register, and showing it saves them asking. Only show the registrations and logos you're entitled to use.
Do you work with other plumbers in my area?
No. One plumber per service area.
Talk to us
Ring 0800 699 0037 or email hello@codesky.co.uk.
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Written by Jordan Heppleston, with Talia Rhodes on the marketing side.