Web Design for Roofers
Roofing is high-value, high-trust and local. Your website has to earn the call before the competition does.
We've built for GSH Roofing. Roofing enquiries are worth a lot, which is why the searches are competitive and why a roofer's website has to work harder than most trades'.
What a roofer's website needs
Proof, above everything. Photos of finished roofs, before and after. Reviews with names. Accreditations and insurance. The types of work you do, each on its own page: re-roofs, repairs, flat roofs, chimneys, guttering. Your service area, clearly. And an enquiry route that works from a phone, because people search for a roofer when they've just found a leak.
Getting found
Local SEO does the heavy lifting: Google Business Profile, reviews, and service pages that match the searches people make. Google Ads work well for roofers because the enquiry value justifies the click cost, and we track every call and form so you can see what each job cost to win.
One roofer per area
We don't work for two roofers in the same service area.
How we'd do it
Websites for roofers: your questions
What makes a customer trust a roofer online?
Proof. Before and after photos of your own jobs, reviews with names, your insurance and guarantees, and membership of recognised bodies such as the NFRC or TrustMark if you hold it. Roofing is expensive and often urgent, and people are wary of cowboys.
Should repairs, re-roofs and flat roofs have separate pages?
Yes. They're different searches, with different urgency and different budgets. A page for each, with your own photos and a clear way to get a quote, gives you a better chance of ranking and converting.
Are Google Ads worth it for roofers?
Usually. Roofing jobs are high value, so the cost of a click is easier to justify, especially for repairs where someone needs help today. We track every call and form so you can see what each job cost to win.
How do we get more reviews?
Ask every happy customer, straight after the job, with a direct link to your Google review page. A text message with the link works far better than hoping they'll remember.
Can our website help after storms?
Yes. When bad weather hits, searches for emergency roof repairs jump. A clear emergency repairs page, accurate opening hours and Google Ads you can switch on quickly mean you're visible when people need you.
Have you worked with roofers before?
Yes, including GSH Roofing. We take one roofer per service area.
Talk to us
Ring 0800 699 0037 or email hello@codesky.co.uk.
Other industries
- Electricians
- Mortgage brokers
- Financial advisers
- E-commerce
- Automotive
- Restaurants
- Hotels
- Wedding venues
- Holiday lets
- Trades and hire
- Accountants
- Architects and building control
- Charities
- Estate agents
- All industries
Written by Jordan Heppleston, with Talia Rhodes on the marketing side.